The latest podcast (#12) has an enormous serving of irony with the chatty pie.

The majority of  the podcast covers people complaining about the content of the double-opted-in emails they receive when a large launch is underway.  Ed Dale is correct in saying “unsubscribe” to anyone that goes the greed road and floods you with that kind of crap (mind you that will mean MOST of the marketers, even the very best ones you subscribe to will fall to your sword- and GOOD I say).

The biggest peeve was signing up for one thing and getting another. Not letting those marketers push stuff at you that you didn’t agree to in the first place. Which is why it was refreshing when IMTW  launched to be told that the podcast will be pitch and plug free of the presenters businesses. Great stuff – integrity!  Information without sales. A glass of cool water in this burning landscape.

And then Ed Dale plugs Michelle MacPhearson’s latest launch.

Just a mention – but he did.

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Extract:

Wayne Mansfield, of Perth in Western Australia, was the head of direct marketing business T3 Direct Marketing, operating under a series of two-dollar companies, and in 2005 became the first Australian to be prosecuted for email spamming.

…..

ACMA’s complaint in this matter was upheld^[5] in the Australia Federal Court on 13 April 2006. The Court imposed a penalty of AU$4.5 million on Clarity1, and AU$1 million on Wayne Mansfield, on 27 October 2006^[5].

If that was me I would have changed my name AND left the country.

And Ed Dale would have been uber pissed to be compared to the kind of scum he truly detests.

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