Now it is my belief the days of the sales letter as we know it are numbered. The functional illiteracy that is sweeping the interwebs will put paid to that. If you aren’t able to explain in 3 lines or a 90 second video then you have NO hope at all making sales to this and the next generation.

True, they (sales letters) are around, and those unfamiliar with them can will make some erroneous assumptions ( luck of the draw unless you are in the biz, knowing who is full of shit and who is good).

So it is light sabers drawn at 20 paces tomorrow when both men meet to discuss their various view points. My bet is that Ed will win some, but not all of the argument. Purists really dislike the conversation being sullied with any form of commerce. The irony is, they make money from being experts in that they don’t like to see monetized. Que sera.

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