He’s what I would call more of a “I’ve gotta launch” tweeters than someone who stops to genuinely interact.

So, Brad votes for his friend in the Shorty Awards and tweets about it. 11 hours later he comes back to tell everyone he is “crankin’ up energy on Twitter as I engage some awesome new Twitter strategies. Only ONE catch, it requires “listening”"

Funny – Brad doesn’t seem interested in listening himself.

He has 7261 followers and follows 6749 people. He can’t possibly be listening to any one of those people unless they send a Tweet directly to him.

But look! He makes it quite clear he does not have to be one of those listeners. That only applies to the rest of the Twitter population (the ones who buy his shit)

And as well as sending 13 (of his 262) tweets in just 1 hour, he starts telling US how to use Twitter.

Apparently it’s all about listening (us not him) and then us all clicking on his link that automates a message to our own updates saying “@shortyawards I vote for @dhollings in the Shorty Awards Finals for #socialmedia because… he offers great Twitter Tips” (good news is that the intelligent among us at this point don’t actually click our update buttons).

Talk about burning long term relationships for a quickie on the side! (though that could be his strategy, he doesn’t use his account and now people are all talking about how crazy he is, and he sees it as a worthwhile sacrifice)

Brad, Twitter is about relationships. Give and take. Don’t Twitter only when you want something from us. Listening goes both ways. You may be a “guru” but I can turn you off with the click of the mouse.

Oh…and look….I did!

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